Goals

AMMS09 has goals, goals to see this summit deliver you the best event in the best environment whilst hearing from the best minds in the business. This is our commitment to you:

• Create an industry valued information based summit the Western Australian / Australian corporate community can attend to develop and implement new skills and concepts into their marketing strategies, learnt from and discussed with the Marketing industries leading minds.
  
  
• Develop an industry benchmark, earmarked as a ‘must attend’ event on Perth’s / Australia’s corporate calendar to accelerate business growth and maintain an edge on competitors.
  
  
• Present an opportunity to our delegates and sponsors to create new business relationships and prospects in an environment that breeds success and positivity.
  
  
• Keep delegate credentials affordable to encourage each and every industry professional to attend.

Yellow Empire has created The Australian Masters Marketing Summit 2009 (AMMS09) for a host of reasons, most importantly, we feel that the corporate infrastructure in Perth & Australia warrants and needs such an event as it continues to grow rapidly.

As Western Australians are removed from the east coast and starved of exciting industry relevant changes and concepts, it is often very difficult for key people, CEO, MD’s etc, in the corporate landscape here to leave for what ends up being the best part of week to attend such relevant information based conferences.

Hence if they do attend, it may only be one member of a 4 or 5 person team, making it almost impossible to relay the passion, excitement and concepts learnt to the others on return. We want to change that.

AMMS09 is about providing a unique opportunity to combine the knowledge and education learnt from ‘the best’ in the game and then turning it into a creative, positive and manageable strategy or platform to accelerated additional market growth.

With companies from all industry’s striving to be recognised in a harsh economic climate, the way the marketing dollar is spent is more critical now than ever.

Each and every company is relying on their marketeers to create a brands direction, aligned with their corporate strategies and focusing on creating brand equity and endorsers whilst engaging the right demographic in the most beneficial environment.... These are now all key areas of interest and development for any organisation looking to maintaining market share and stay ahead of their competitors.