The Australian Masters Marketing Summit 2009 (AMMS09)

Agenda - AMMS09

Burswood Entertainment Complex - 17 & 18 March 2009

AMMS09 is dedicated to creating the most exciting speaker list possible, inviting industry leading thinkers from the USA, UK and Asia to compliment our exciting host of Australian based speakers that are very well respected and followed as leaders of the marketing industry.

With such diverse and innovative thinking, the speakers of AMMS09 will provide insight into the marketing world, focusing on Branding, Sponsorship and Promotional Marketing techniques and practises perfect for implementation and activation in your 2009/10 marketing budgets.

DAY TWO - 18 MARCH

8.30

Registration

9.15

Welcome & Josh Busteed
Promote creatively for an immediate effect

10.15

Morning Tea

10.35

Michelle Pilot
Building a brand that matters

11.15

Rebekah Horne
How has the digital industry evolved word of mouth, influencer and community marketing.
What does it take to keep ahead of the curve?

12.00

Lunch Break

1.00

Amy Smith
Global trends for local level use

1.45

Discussion Panel
Mornings speakers collaborate &
Open for Questions

2.10

Afternoon Tea Break

2.30

Breakout Sessions Begin - all 40 mins

	Room 1	Room 2	Room 3
	Astral Ballroom SPONSORSHIP	Swan Room BRANDING	Astral Ballroom 1 PROMOTIONAL MARKETING
2.30	Bernie Mullin USA Growing Marketing Partnerships / Sponsorships Revenues in an Economic Depression	Michelle Pilot Create brand endorsers	Brian Gallagher Developing Branded Content and Ad Funded Program in the Australian Market
3.15	Andrew Barker Sponsorship, the final frontier	Steve Fontano Great Brand experiences don't have to break the bank	Amy Smith Global trends for local level use
4.00	Dr Larry DeGaris USA Approaches to evaluating sponsorships	Ben Wicks Using brand experience to drive retail performance	Nathan Schripper The power promotional marketing provides

4.45

Day 2 Concludes

5.00

Summit Closes

DAY ONE - 17 MARCH

8.30

Registration

9.15

Welcome & Ian Stewart
New business models for a digital world

10.15

Morning Tea

10.35

Bernie Mullin USA
Brand Consistency: Is every element of your marketing and sales program saying the same thing to your market?

11.15

Rebekah Horne
How Australians consume content and how this will evolve in 2009 and beyond

12.00

Lunch Break

1.00

Gina Unwin
Long Term Sponsorships and Sponsorship Integration (HSBC Waratahs)

1.45

Discussion Panel
Mornings speakers collaborate &
Open floor for Questions

2.10

Afternoon Tea Break

2.30

Breakout Sessions Begin - all 40 mins

	Room 1	Room 2	Room 3
	Astral Ballroom SPONSORSHIP	Swan Room BRANDING	Astral Ballroom 1 PROMOTIONAL MARKETING
2.30	Josh Busteed How to create closerrelationships with your sponsor	James Neale Unleash the power of brand experience	Ian Stewart Leveraging Successful Brand Marketing Using Emotions In A Digital Era
3.15	Dr Larry DeGaris USA Sponsorship-linked marketing communications	Mike Wilson Engage or Enrage	Sean Pickwell How Entertainment Kicks Sports Butt! Discover the next secret weapon to engage
4.00	Ben Wicks Identify, engage, leverage, maximise	Annick Perrin Strong collaboration and integration delivers better results	James Tuckerman Brand Equity Versus ROI

4.45

Day 1 Concludes

5-7pm

AMMS09 Networking Experience
Presented by Australian Tax Solutions

As a special inclusion for our AMMS09 delegates, we have created the AMMS09 Networking Experience for your enjoyment. Meet the sponsors, speakers, exhibitors and your fellow delegates over cocktails and canapés in the Astral Ballroom. This gives you 2 hours of networking time with some of the most powerful and influential business men and women from around Australia and the world, never before gather in Perth. Don’t miss your opportunity to meet & mingle with the ‘Best of the Best.